Sam Sadler
Understand the business. Start with the customer.
Sam is a chartered accountant with more than ten years in commercial, strategy and finance. He also runs businesses himself, bringing an owner’s perspective to the product.
Running a business means looking beyond whether the work gets done. It means understanding what that work costs, what customers need and where time or money gets lost along the way.
That is the perspective Sam brings to Leadhand: get to the heart of the customer’s problem before deciding what to build. A slow quote, a missed detail or an invoice left until later can look like separate problems. For the person running the business, they add up to more admin and less time for everything else.
He co-founded Leadhand with Josh to help make those everyday processes simpler, with the commercial detail close to the work and fewer things for an owner to keep in their head.


